Using Pinterest Analytics for a Stronger Marketing Campaign

Pinterest is no longer just for planning weddings and finding dinner recipes. The visually-oriented social media site is estimated to have approximately 40 million active monthly users and is continuing to grow. Pinterest is the best of both worlds, you can use it to find DIY bath bomb recipes and to market your business.

Marketing your business on Pinterest may seem like a daunting task, but Pinterest makes the process smooth and the results easy to comprehend. For business accounts, Pinterest offers analytics that provide insight into audience demographics, preferences, and interests, allowing you to tailor your Pinterest campaign accordingly.

If your business is product-oriented, Pinterest can be a great test run for your items. After pinning your products, Pinterest analytics will tell you which of the pins are the most popular, essentially forecasting which of your products would be most successful. Pinterest provides data on your most popular pins and boards, and what people are pinning from your website.

Pinterest provides website analytics, including impressions, repins and clicks, on all of your pins that link back to your website. This information allows you to evaluate how your content is doing on Pinterest and can be used to track content trends. If you use the “Pin It” button on your site, Pinterest will provide data on the traffic it drives back to your site.

Pinterest is a growing social network and provides a unique platform for businesses. Utilizing Pinterest’s sophisticated analytic tools can help you market your business by providing invaluable feedback about both your audience and content. By strategically analyzing and incorporating the data Pinterest provides, you can make your business’s marketing campaign more successful.

I wrote the above blog post for the Rebecca Adele PR & Events blog as an intern at the company during the Spring 2016 semester. Blogs for the company website could discuss any social media, public relations, or event planning topic. As many Rebecca Adele PR & Events social media clients utilize Pinterest, I thought it would be beneficial to talk about the various analytical tools Pinterest offers.


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